Lead retrieval

Definition

Lead retrieval is the system whereby exhibitors at a trade fair or B2B event scan attendees (QR badge) to instantly capture their contact data, replacing paper business cards.

Details and formula

Operational flow:

1. At the booth, the exhibitor opens their lead retrieval app

2. Scans the attendee's QR badge (1–2 seconds)

3. Basic data (name, company, role, email) is captured automatically

4. The exhibitor adds manual notes on qualification (e.g., interest in product X, budget Y, timing Z)

5. At end of day, exports all leads to CSV or syncs to CRM (HubSpot, Salesforce, Pipedrive)

Context and typical ranges

Measured benefits vs paper cards: -85% data entry time post-event, +40% follow-up within 48h, clean data quality (no transcription errors). Also generates aggregated analytics for organizers: which booths are most visited, average visit duration, attendee path through the fair.

How it applies in OAK EVENTS

OAK EVENTS includes a lead retrieval module for exhibitors with dedicated app, instant badge scanning, customizable qualification fields and export/sync to major CRMs. For fair organizers: aggregated analytics dashboard with exhibitor flow map.