Lead retrieval

OAK EVENTS lead retrieval module enables exhibitors at trade fairs or B2B events to scan attendees to capture contact data. Replaces paper business cards with a digital flow: QR scan + qualification + automatic CRM export.

What it does

• Dedicated exhibitor app: mobile app separate from attendee app, branded with client
• QR scanning: 1–2 seconds per attendee, basic data captured automatically
• Customizable qualification fields: product interest, budget, timing, hot/warm/cold
• Voice notes: audio recording of the conversation (with consent) for details that don't fit checkboxes
• CSV export or CRM sync: native integration with HubSpot, Salesforce, Pipedrive
• Lead deduplication: if same attendee is scanned by 2 exhibitors from same client, automatic dedup

Analytics for organizers

• Top exhibitors: who scanned more leads
• Flow map: attendee path through the fair, average time per booth
• Engagement by area: visited vs ignored zones (to optimize next edition layout)
• Aggregated lead quality: % hot qualified leads vs total scanned per exhibitor

Measured benefits

Comparison vs paper business cards (data observed on B2B fairs managed with OAK EVENTS):
- -85% post-event data entry time
- +40% follow-up within 48h (leads land in CRM immediately)
- Zero transcription errors (structured data)
- +25% hot qualified leads (qualification happens on the spot, while memory is fresh)
- Aggregated analytics for organizers: new monetizable value (selling aggregated reports to sponsors)