Definition
Event ticketing is the managed sale of tickets for an event. It includes ticket type creation, pricing tiers (early-bird, regular, last-minute), payment processing, ticket issuance and entry validation.
Details and formula
Common ticket types:
- Early-bird: discounted price for early registrants (e.g., €50 within 30 days, €80 after)
- Regular: standard price
- Late/last-minute: surcharge for last-week registrations
- VIP: includes reserved area, dedicated seats, gadgets
- Student/under 30: discounted price with document verification
- Group: discount for multiple purchases (e.g., -15% from 5 tickets)
- Sponsor/partner: tracked complimentary tickets assigned to a specific account
Context and typical ranges
Key operational considerations: for business events, 85%+ of payments are via card or corporate bank transfer (no PayPal); invoice issuance with client data (VAT, address) is needed; the ticket must be named (named badge at entry). Enterprise events often adopt "registration + post-event invoicing" instead of up-front payment.
How it applies in OAK EVENTS
OAK EVENTS supports multi-type ticketing with automatic time-based tiers, integration with payment gateways (Stripe, GoCardless, bank transfers), automatic invoice issuance via integration with Italian accounting systems (FattureInCloud, Aruba), and post-event invoicing mode for enterprise clients.
Want to see event ticketing in action?
With OAK EVENTS it's a native platform feature: book a demo and we'll show it to you on a real event.
Book a demo →