Event reporting and analytics

OAK EVENTS reporting module collects all event data — pre, during, post — and exposes it in 3 formats: live dashboard (for organizers during the event), structured PDF report (for stakeholders post-event), raw CSV export (for custom analysis or data warehouse).

What it does

• Live dashboard: real-time attendance, no-show rate updated minute by minute, Q&A engagement, poll participation
• Executive summary PDF: 1-page summary + key charts for CEO/CSO, branded
• Detailed PDF report: all KPIs per funnel phase, breakdown by attendee segment
• Raw CSV export: complete dataset for pivot/custom analysis
• CRM integration: every attendee (with consent) synced to CRM with engagement data
• ROI calculation: combining event data + post-event CRM revenue, calculates CAC and LTV of generated leads

Natively tracked KPIs

• Pre-event: registrants, CPR, form conversion, channel distribution
• During: attendance, session dwell time, Q&A rate, poll participation
• Post-event: NPS, survey completion, qualified leads, follow-up clickthrough
• ROI: pipeline value generated at 30/60/90 days, deals closed attributed to event, CAC vs other channels

The value of structured reporting

70% of corporate events fail to demonstrate ROI to leadership because data is fragmented across Excel sheets, attendance register photos, webinar screenshots. OAK EVENTS unifies all data in a stakeholder-ready report within 24h post-event: transforms the event from "cost" to "measurable channel" comparable with paid search or content marketing.