Event gamification

OAK EVENTS gamification module introduces game mechanics (points, challenges, leaderboards, prizes) to stimulate active engagement during the event. Increases dwell time, exhibitor interactions and post-event survey completion by 25–60%.

What it does

• Configurable points system: per-event point rules (e.g., +5 per booth scan, +10 per quiz solved, +20 per profile completed)
• Thematic challenges: "visit 5 sponsor booths", "answer 3 technical quizzes", "connect with 10 attendees"
• Live leaderboard: ranking visible in app + projected on in-room screens (top 10 in real time)
• Digital badges: unlockable trophies ("early bird", "social butterfly", "quiz master")
• Final prizes: top-3 at the end receive branded gadgets or experiences
• QR integration: each exhibitor booth, each session, each station has scannable QR to earn points

Most effective challenge types

• Exhibitor treasure hunt: scan QR at sponsor booths → +400% exhibitor interactions
• Session content quiz: answer correctly questions on content just seen → +60% content retention
• Active networking: exchange contacts with matched attendees → +200% post-event connections
• Progressive surveys: answer 1 question per session instead of single block at end → +150% completion rate

When it works best

Maximum effectiveness on multi-day events and B2B fairs (audience present for several hours), events with recurring community (annual sales kick-offs with same team), modular training events (gamification of learning path). Works less well on single half-day events without physical space to explore.